[ˈɡweɾo]
güero is a platform that brings Mexican handcrafts and traditional folk art to Europe. Our handmade products embody the diversity and cultural richness of Mexico, telling stories of centuries-old techniques and regional characteristics deeply rooted in Mexican identity.
Our products come from various regions of Mexico, crafted by local artisans and small workshops, each with its own traditions and distinctive styles. These crafts are not only stylish decor but also a reflection of a story, a community, and a creative process that has endured through generations.
We are committed to preserving Mexico’s intangible cultural heritage. Our platform gives artisans a space to showcase their work to an international audience, while raising awareness of the cultural value and artisanal traditions behind each piece.
Our vision is to build an archive that captures the materials, techniques, and stories of the artisans, which will be valuable for both professionals and design enthusiasts.
güero not only brings unique artworks into European homes but also fosters a deeper understanding of the significance and cultural context of Mexican folk art – not just as decorative objects, but as expressions of a living culture.
